Ahrefs contributor has answered the question ‘Is Your PPC Strategy Sabotaging Your SEO?’ based on a 2.3 million keywords study.

He says, “We analyzed ~2.3 million keywords with ~4.99 million top ads to see how frequently businesses advertise on keywords where they already have an organic ranking in the top 10 positions.

Here are some of the key statistics:

37.9% of advertised websites already rank in the top 10 organically for the same keyword. This indicates that a significant portion of businesses are paying for ads when they already have visibility for that term.

When looking at specific pages rather than entire websites, 15.7% of advertised URLs have an organic ranking in the top 10. This shows that, even at the page level, ads are often run on already high-ranking content.”

Is Your PPC Strategy Sabotaging Your SEO? 2.3M Keyword Study

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