Semrush On Ranking Higher on Google
Ranking higher on Google is essential for increasing online visibility, as most users click on results that appear on the first page. It not only drives more traffic to your website but also builds trust and credibility, positioning your brand as an authority in its field.
Semrush contributor Rachel Handley has published an article on ranking higher on Google and getting more organic traffic.
She says, “Ranking higher on Google increases your visibility in search results, which can lead to more organic traffic to your site.
Learn how to rank higher on Google and get more organic (unpaid) traffic to your website.
1. Align Your Content with Search Intent
Search intent is the purpose behind a user’s search, and satisfying it is key to ranking higher in Google Search.
After all, Google wants to serve results that satisfy its users’ queries.
You can find a keyword’s search intent by looking it up on Google. And observing the top-ranking results.
For example, the search engine results page (SERP) for “best protein powder” has a lot of product roundups.
Which is a strong indicator that searchers using this keyword probably want to see product roundups from peers and health experts.”
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