Brand search volume refers to the number of times a brand’s name or related terms are searched on search engines. It reflects a brand’s popularity, awareness, and overall demand in the market.

Search Engine Journal founder Loren Baker has published a case study ‘Drive Over 150K A Month In Brand Search Volume’.

He says, “Brand traffic converts at a higher rate, has better organic click-through-rates, and seems to have a positive impact on non-brand organic ranking. But building your brand on the SERPs is time consuming…

What if you could increase your brand search volume and do it in months, instead of years?

Watch on-demand as we analyze 3 case studies that show the importance of driving brand search behavior and engagement, and how to do it in months, instead of years. We used advanced audience analysis techniques to deconstruct campaigns that drove brand search in under a year.”

Drive Over 150K A Month In Brand Search Volume: A Case Study

Search Engine Journal

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