Why organization management is crucial for marketers [Answered]
Effective organization management for marketers ensures streamlined workflows, clear goal setting, and efficient resource allocation. It enhances team collaboration and campaign execution, leading to better results and ROI.
MarTech contributor Ana Mourão has published an article explaining why organization management is crucial for marketers.
He says, “Previously, I listed six core competencies for marketers working with marketing, including: generalized system understanding, tool management, architecture vision, capability assessment and tool procurement.
This article covers the last core competency, organization management and what it means.
Understanding organization management
Organization management in martech involves building and maintaining a team capable of supporting the current martech stack while continually evaluating how the organization should adapt over time. This competency is essential because martech organization structures vary greatly and must evolve alongside both the technology and the company using it.
For example, in a small company, martech might be managed by a single individual or a small centralized team. In contrast, larger organizations might require an entire department dedicated to martech. As businesses grow and their marketing processes become more complex, their martech organizations must scale accordingly.”
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