How Does The Metadata On Photos Help Increase Rankings? [Answered]
Metadata plays a crucial role in SEO by providing search engines with concise information about a webpage’s content. Elements like title tags, meta descriptions, and keywords help improve visibility, click-through rates, and ranking by making content more relevant and engaging to users and algorithms alike.
Search Engine Journal contributor Helen Pollitt has published an article answering the question ‘How Does The Metadata On Photos Help Increase Rankings?’.
She says, “In SEO, we talk about page titles, page descriptions, and other information in the <head> of the page as “metadata.”
Images also have metadata.
This information describes the aspects of the image. It includes the name of the image creator, credits, and any copyright associated with it.
People can use it to understand more about the image they are looking at. It also helps to convey that information to the search engines.
Types Of Metadata
There are several different ways to communicate information about the image. The following are methods of labeling or conveying information used specifically for images.”
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