Reviews significantly impact local SEO success by boosting a business’s credibility and improving its visibility in local search results. Positive, frequent reviews signal trustworthiness to both search engines and potential customers, enhancing rankings and driving more traffic.

Search Engine Journal is hosting a webinar ‘Insights From 1,200 Consumers: How Reviews Drive Local SEO Success’ on Wednesday, December 18, 2024, at 2.00 pm ET.

The SEJ team says, “In today’s digital-first world, consumers increasingly rely on reviews to guide their choices, making trust a key currency in local business success. Poor reputation is the number one cause of poor SEO and marketing performance, and we’ve got the tools to help.

Join us as we unveil, for the first time, insights from GatherUp’s November 2024 survey of over 1,200 Americans on their attitudes toward reviews and how these impact the buyer’s journey.

We’re exploring how agencies and SEO experts can drive consumer trust, with details on where consumers are looking for reviews, why certain platforms are preferred, and the importance of recency and personalization in building credibility.

Our experts will explore:

  • Understanding Consumer Trust: Learn what review traits—such as detail, authenticity, and responsiveness—consumers trust most and how these affect conversions.
  • Winning Across Review Platforms: Discover where consumers are consulting reviews and which channels are rising in influence.
  • Responding to Reviews with Impact: See how effective response strategies can turn a review from a complaint into a repeat customer opportunity.”

Insights From 1,200 Consumers: How Reviews Drive Local SEO Success

Search Engine Journal

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