Microsoft Advertising: A Comprehensive Guide [Guide]
Search Engine Land has published ‘Microsoft Advertising: A comprehensive guide’.
Benjamin Wenner says, “Microsoft Advertising remains the underappreciated gem in the digital advertising landscape.
While Google Ads dominates search globally, Microsoft’s ad platform has quietly built a significant presence. In desktop search, it commands over 30% of the U.S. market.
This reach shouldn’t be surprising, as Microsoft Ads extends beyond Bing to a network that includes Yahoo, AOL and numerous partner sites.
For advertisers fixated solely on Google, this represents a missed opportunity to reach millions of users, many with higher-than-average household incomes and active engagement in B2B research.
With digital advertising costs rising on Google’s platform, smart advertisers increasingly turn to Microsoft Ads as a vital component of their PPC strategy.
Whether you’re looking to expand your reach, reduce your cost per acquisition or tap into Microsoft’s unique targeting capabilities, understanding this platform is essential for any serious digital marketer.
What is Microsoft Advertising?
Microsoft Advertising (formerly known as Bing Ads) is one of the newer PPC platforms among search engines.
While Google launched Google Ads (originally AdWords) in 2000, Microsoft took a few more years to develop its own solution.”
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