Google Analytics supports SEO by providing insights into organic traffic, user behavior, and engagement metrics, helping optimize website performance. It enables tracking of keyword performance, landing page effectiveness, and user journeys to refine strategies for better search rankings.

Digital Marketing Institute has published Essential Guide to Google Analytics for SEO’.

Cathal Melinn says, “As the world’s most widely-used web analytics platform,  Google Analytics 4 (GA4) offers businesses across sectors the tools to track consumer browsing preferences and behaviors.

Rather than focusing on impressions, GA4 hones in on interactions (and not sessions) — offering deep dive insights that you can use to improve every aspect of your marketing strategy.

GA4 boasts a range of tools that allow you to monitor web traffic, track your search performance, and optimize your content to earn consistent results from your search engine optimization (SEO) strategy.

Understanding Google Analytics 4 (GA4)

Before we dive deeper into the platform’s SEO features, we’re going to look at a few fundamentals to ensure you start on the right track.

We’ll start by looking at how to set GA4 up for your website.”

An Essential Guide to Google Analytics for SEO

Digital Marketing Institute

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