Directional Reporting in Google Analytics 4 (GA4) refers to the ability to track and analyze the flow of user interactions across different touchpoints in the customer journey. By using event-based data, GA4 allows businesses to gain insights into how users move from one action to another, providing a clearer understanding of user behavior and enabling more precise attribution of conversions and engagement. This approach enhances decision-making by focusing on specific user paths rather than just page views or sessions.

MOZ has published the latest Whiteboard Friday video ‘Essential Tips for Directional Reporting in GA4’ featuring Dana DiTomaso.

She says, “Howdy Moz fans, my name is Dana DiTomaso. I’m the founder and lead instructor of the Kick Point Playbook, which is an online learning platform for all things digital marketing, and I particularly focus on analytics.

Now, I’ve been an SEO for a long time, I started in this field more than 20 years ago, so I know all about talking to clients about results. And if you’re struggling with these kinds of conversations, because maybe you watched my last Whiteboard Friday on here where I told you all your analytics data was wrong, and that was sad, and you were probably sad about it. But you’re probably still reporting in exactly the same way to your clients, your boss, your team.”

MOZ

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