Google Analytics is crucial for understanding website performance and user behavior through data-driven insights. It helps businesses optimize strategies, improve user experience, and track goals effectively.

Digital Marketing Institute contributor Cathel Melinn has published an article featuring information on advanced features of Google Analytics.

She says, “Tapping into GA4’s advanced features can improve the way you collect and curate data in a big way. You can do this by making ecommerce tracking customizations that align with your specific goals and strategy.

Setting up advanced ecommerce tracking

eCommerce tracking is a powerful Google Analytics feature as it will provide deep dive performance insights across your entire customer journey.

Having access to this level of intelligence enables you to tailor your ecommerce touchpoints, communications, and offers to meet the exact needs of your audience head on.

To set up advanced ecommerce tracking on Google Analytics, you need to create a G4 property in your Google Analytics account and link it to your existing ecommerce platform.

To do so, follow these steps:

  1. Sign in to your GA4 account and choose the property you want to track.”

Google Analytics Advanced Features

Digital Marketing Institute

Sharing is caring