Chatbot traffic refers to the volume of interactions users have with a chatbot on digital platforms. It provides valuable insights into user engagement, preferences, and the effectiveness of automated responses in achieving business objectives.

Search Engine Journal contributor Kevin Indig has published an article answering the question ‘How Significant Is AI Chatbot Traffic In B2B?’.

He says, “We stand at the doorstep of a comparable technology: AI.

  • ChatGPT is the second fastest-growing consumer product.
  • Capital expenditures of hyperscalers could exceed $300 billion in 2025.2
  • AI already makes consultants, writers, and financial experts more efficient.
  • A joint report by Semrush and Statista found that 1 in 10 U.S. internet users go to gen AI for search first before exploring search engines.

But when is the right time for B2B companies to invest in AI chatbot visibility?

For companies with limited resources, investing in technology too early can be a costly distraction (pets.com). Being too late can cost even more (Kodak).

B2B is a particularly interesting case for three reasons:

  1. Longer sales cycles.
  2. High competition.”

How Significant Is AI Chatbot Traffic In B2B?

Search Engine Journal

Sharing is caring