What Does the Mass X-odus Mean for Marketing? [Video]
Content Marketing Institute has published a new video ‘What Does the Mass X-odus Mean for Marketing?’.
The CMI team says, “A growing wave of celebrities, influencers, and major organizations are flying the X (formerly Twitter) coop and seeking refuge in alternatives like Threads and Bluesky. But will the latest mass migration lead to a resurgence in content marketing and branding on social media? Robert Rose says the days of earning organic traction with a steady stream of engaging news and entertainment content are over. However, he sees the potential for new influential brand voices to emerge on these platforms.”
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