How Often You Should Publish Blog, Video, and Social Media Content? [Answered]
HubSpot contributor Erica Santiago has published an article explaining how often one should publish blog, video, and social media content.
She says, “The right content cadence can increase engagement with your target audience, keep your brand top-of-mind, and also generate more leads. But there’s no one size that fits all. The best posting cadence for you may be wrong for others, and vice versa.
To determine the right content cadence for you, I’ve identified eight actionable steps you need to take.
1. Know and understand your target audience.
Without a solid knowledge and understanding of your target audience, you’ll most likely get your content cadence wrong.
So, identify your target audience first, and learn everything you can about them. For example, what age range do they belong to? What’s their gender, marital status, income bracket, passion, hobbies, likes and dislikes, and so on?”
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