SEJ Shares Google Ads 2024 Recap
In 2024, Google Advertising continues to leverage AI advancements to deliver more personalized and efficient ad campaigns. With tools like Performance Max and enhanced audience targeting, businesses can optimize their reach, while emerging features in search and video ads ensure greater engagement in a competitive digital landscape.
Search Engine Journal contributor Ginny Marvin has published an article featuring Google Ads 2024 recap.
She says, “Let’s dig into some of the top trends and launches of what’s possible now to help you engage audiences and drive better results – and get a sense of where we’re headed.
Search Is Evolving & Bringing New Opportunities For Advertisers
Google Search is undergoing significant changes – both in the types of questions people ask, how they’re asking them, and in the results Google provides.
For many years, people largely searched with short two- to three-word queries. For advertisers, that meant we could simply target a list of keywords matching those short queries to reach the right audience.
This has been changing.
We are seeing people asking longer, more complex questions.
Queries of five or more words are growing 1.5 times faster than shorter queries (Source: Google Internal Data, Global-EN, November 2022 – April 2023 vs. November 2023 – April 2024). You may notice this in your own search behavior.”
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