A Beginner’s Guide to Customer Behavior Analysis [Guide]
Customer behavior analysis helps businesses understand purchasing patterns, preferences, and motivations. This insight enables companies to tailor strategies, improve customer experiences, and drive sales growth.
HubSpot has published ‘‘.
Harshit Baluja says, “Customer behavior doesn’t describe who shops in your stores but how they shop there. It reviews factors like shopping frequency, product preferences, and how your marketing, sales, and service offers are perceived.
Consumer behavior doesn’t merely rely on one aspect. Instead, it is derived from various factors, including psychology, biology, and economics.
For instance, economic factors such as their allocated budget and how they want to leverage the resources within this budget.
Based on my experience in data analysis, here are the factors that most businesses consider.
Factors That Affect Customer Behavior
Personality Traits
A customer’s behavior in your store is heavily influenced by their personality, background, and upbringing. Some will be jovial and outgoing, others quiet and collected, and some will fall in between.”
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