By 2025, content marketing will prioritize hyper-personalization, leveraging AI and data analytics to deliver tailored experiences. Immersive formats like AR/VR and interactive storytelling will dominate, fostering deeper audience engagement.

Content Marketing Institute contributor Lisa Murton Beets has published an article featuring 57+ content marketing statistics for 2025.

She says, “CMI’s 2025 Career Outlook: Content and Marketing Professionals research (registration required) studied employment trends, job satisfaction, salaries, use of generative AI tools, and training/professional development.

Outlook for marketing jobs

  • One in three marketers (33%) say their company laid off marketing employees in the last 12 months.
  • Sixty-eight percent say finding a job in marketing is more challenging today than it was five years ago, 25% say it’s about the same, and 7% say it’s less challenging.
  • Three-fourths of marketers list macroeconomic factors as a reason for the challenging job search environment, while 69% cite heightened competition. Only 33% indicate that AI is a factor.”

57+ Content Marketing Statistics To Help You Succeed in 2025

Content Marketing Institute

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