Links play a crucial role in organic search results by serving as a signal of authority and trust to search engines. High-quality backlinks from reputable sites can improve rankings, while poor-quality links may negatively impact performance.

MOZ has published the latest Whiteboard Friday video How Links Impact Organic Results and Local Packs’ featuring Joy Hawkins.

She says, “Hello, Moz fans. My name is Joy Hawkins, and today, I’m going to be talking about the world of link building as it pertains to local SEO.

Now, in local SEO, we get a lot of small businesses that ask us to build links for them, which is great. We all know that links matter for SEO, but I’ve always wondered how much links actually matter when it comes to local pack rankings.”

MOZ

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