The future of marketing in 2025 will revolve around AI-driven insights, hyper-personalization, and immersive technologies like AR/VR. Ethical practices and sustainability will also shape consumer trust and brand loyalty.

MarTech contributor Ryan Phelan has published an article featuring useful marketing insights for 2025.

He says, “I don’t do predictions or trend-spotting. Predictions have become worthless given the pace of the 24-hour news cycle, technology, consumer adoption, and market fluctuations in marketing technology. Trend-watching is too often motivated by self-interest.

What’s more important is identifying what we must attend to in 2025. These aren’t trends. Instead, these are areas where we might need to rethink, reprioritize, budget or re-budget.

I’ll answer that in two ways: What I learned in 2024 and what I’m watching for in 2025.

3 lessons from 2024

Plan a fallback business plan if things fall apart

My company had a great 2023. Then 2024 turned into a rerun of 2020, the year we had to trash our playbooks thanks to an unexpected turn of events. This time, it was an unanticipated slowdown in client and customer spending.

My team could have rushed into fear-driven tactical changes. Instead, we took a step back and worked together to retool our strategy to accommodate the changed landscape.

This is where the “strategy before tactics” mindset pays off. It gives you muscle memory, a starting point to start over. You’re less likely to make mistakes or run your company off-course.”

What every marketer should watch for in 2025

MarTech

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