Voice search SEO focuses on optimizing content for natural, conversational queries used in voice-assisted searches. Prioritizing long-tail keywords and local search intent is crucial for improving visibility and engagement.

Search Engine Journal contributor Ben Steele has published an article explaining how voice search SEO works.

He says, “For SEO professionals, there are two core functions you should pay attention to:

  1. Local intent searches: People often use voice searches when they’re traveling to search for things they need and places they need to go. In these cases, your local SEO is critical. You need to ensure your Google Business Profile is up to date and that you can be discovered in map applications.
  2. Using voice assistants to access Search: There are all sorts of reasons someone might prefer or need to use their voice to access search engines. When this happens, the questions tend to be highly specific and in “natural language.” This means you should prioritize not only organic rankings but also SERP features, because SERP features tend to better represent natural language picked up in voice search and where you want visibility.

Alongside core functions, there are three different core voice search intents to consider for SEO:

Transactional Intent

Someone is looking to purchase a product or go to a location for a product or service.”

Voice Search SEO: How Does It Work?

Search Engine Journal

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