The future of SEO in 2025 will center on AI integration, personalized search experiences, and optimizing for emerging technologies like voice and AR. Staying agile with evolving algorithms and delivering user-centric content will be crucial for success.

Search Engine Journal contributor Shelley Walsh has published an article featuring SEO predictions for 2025 by 22 SEO experts.

She says, “We asked 22 of the best practicing SEO professionals: In your expert opinion, what should SEO pros focus on in 2025 to maintain visibility and get results?

1. Focus On The Fundamentals

Jono Alderson, Consultant at Jono Alderson

Make 2025 the year you actually optimize your website. Forget shiny new toys and focus on the fundamentals.

Fix your errors. Make it faster. Make it more accessible. Improve the UX. Correct the typos. Redirect the broken links. Clean up the mess.

And while you’re at it, trim the fat. Remove the zombie pages that nobody visits. Prune your bloated navigation. Consolidate duplicate content.”

22 SEO Experts Offer Their Predictions For 2025

Search Engine Journal

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