Top Strategies For 2025 Marketing Success
HubSpot contributor Caroline Forsey has published an article on
She says, “In the spirit of reflection, I give you “Marketing Wrapped”: Kao’s top marketing strategies of 2024, and what to bring into 2025.
Lesson One: Personalization creates connection.
If Kao had to choose a cornerstone of 2024’s Marketing Wrapped, she’d choose “Connection.”
Which is why Wrapped is such a strong marketing tactic. It’s not about just personalization — it also fosters connection.
As Kao told me, “Spotify Wrapped does so well because it’s personal, but it’s also about community. All we want to do is share our Wrapped with others. I want to hear about your Wrapped because it’s a connection we both share.”
While I’ll admit my own Wrapped is slightly embarrassing (I don’t listen to anything post-2020, so my Wrapped is stuck in a time-loop of Taylor Swift’s Folklore… As an aside, I’m bad with change), there’s something deeply gratifying about seeing all my social media connections on the same page for once.”
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