An influencer budget should balance reach and engagement by allocating resources based on audience alignment and campaign goals. Prioritizing micro and nano influencers often yields cost-effective, authentic connections with niche audiences.

HubSpot contributor Kinzal Jalan has published an article featuring a four-point explanation on setting your influencer budget.

Jalan says, “According to a 2024 Statista survey:

    • 22.4 percent of marketing agencies and brands invest 10 to 20 percent of their marketing budget into influencer marketing.
    • Interestingly, 26 percent are leaning into it by devoting more than 40 percent of their budget to this digital marketing activity.

The Different Types of Influencer Partnerships and How Much They Cost

I’ve figured that influencer pricing depends on several factors, such as:

      • The social platform you want to use them on.
      • The type of influencer (based on follower count).
      • The kind of partnership or exchange you enter into with them.

Setting Your Influencer Budget — Here’s Everything I Learned About Working With Influencers

HubSpot
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