Explained: Psychology of Short-Form Content
Short-form content is concise, easily digestible content, often under 1,000 words or a few minutes long, designed to quickly engage and inform audiences. It’s popular on social media and mobile platforms, making it ideal for capturing attention in a fast-paced digital environment.
HubSpot contributor Erica Santiago has published an article explaining
She says, “There are a few reasons short-form videos are more popular than ever among consumers and marketers, and I‘ll visit those in a bit. For now, I want to get into the psychology of it all—that’s why we’re here, right? Walk with me.
Consumer Attention Spans are Shrinking
Science tells us that one of the crucial reasons we love short-form videos is that our attention spans are getting shorter and shorter.
Dr. Gloria Mark, a psychologist, recently wrote a book called Attention Span: A Groundbreaking Way to Restore Balance, Happiness, and Productivity, and she says her research indicates people’s attention spans have been shrinking over the last 20 years.
Dr. Mark shared her findings on Speaking of Psychology, an American Psychological Association podcast.”
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