Amazon SEO: A Comprehensive Guide [Guide]
Amazon SEO focuses on optimizing product listings with relevant keywords, compelling descriptions, and high-quality images to improve discoverability. By aligning with Amazon’s A9 algorithm, sellers can boost rankings and drive sales effectively.
Search Engine Land has published ‘Amazon SEO: A comprehensive guide’.
Robyn Johnson says, “Amazon’s search engine operates unlike any other, prioritizing conversions over clicks.
To succeed, sellers and marketers must master the nuances of Amazon SEO – where indexing, sales performance, and strategic advertising come together to drive visibility and sales.
This guide will show you how.
Amazon search: Prioritizing sales over clicks
Amazon’s search engine operates with a singular focus: connecting buyers with products they are most likely to purchase.
Since Amazon profits from both advertising and a percentage of sales, strong sales performance directly influences search visibility.
Unlike general search engines, where users may seek information or inspiration, Amazon users typically have transactional intent – they’re ready to buy.
This makes it crucial to optimize for bottom-of-funnel, purchase-ready keywords.”
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