Adweek is hosting a webinar ‘The Marketer’s Guide to Proving Impact’ on Tuesday, January 28, 2025, at 1.00 pm ET.

The Adweek team says, “Discover insights from new research that reveal how these challenges undermine marketers’ ability to drive measurable results with Smartsheet’s Adam Figueroa, senior director of marketing operations and Noah Edelstein, VP of product management, in conversation with ADWEEK’s chief content officer Zoë Ruderman. You’ll find out:

  • How shifts in company strategy are making it challenging for marketers to demonstrate impact
  • Why visibility is key to losing the gap, with 94% of respondents reporting that better visibility helps them make better decisions, connecting their efforts to business impact
  • Actionable steps to showcase results and secure the resources you need to thrive in a constantly evolving landscape”.

The Marketer’s Guide to Proving Impact

Adweek

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