Marketing on LinkedIn helps businesses reach a professional audience with targeted content, fostering brand credibility and engagement. It drives lead generation and builds valuable industry connections.

MarTech has published a new guide ‘Marketing on LinkedIn: What you need to know’.

The MarTech team says, “Using LinkedIn personally is very different from using it for marketing. Fully understanding the business social media site can boost your marketing efforts, but there is a lot to learn. To help you, we’ve put together this guide. Updated with details on the new Companies Hub in Campaign Manager.

Demographics and usage

According to LinkedIn:

  • It has more than 830 million users worldwide.
  • More than 70% are from outside the United States.
  • The United States has the most LinkedIn users at over 180 million.
  • India, China and Brazil follow the US in terms of users.
  • There are approximately 310 million monthly active users (MAU).
  • 40% of monthly active users visit daily.”

Marketing on LinkedIn: What you need to know

MarTech

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