AI optimizes marketing budgets by improving targeting, automating processes, and maximizing ROI through data-driven strategies. It reduces wasteful spending while enabling scalable, high-impact campaigns.

MarTech’s webinar ‘The 40% Shift: How AI is Radically Reshaping Marketing Budgets’ is available on demand.

The MarTech team says, “Artificial intelligence is heavily disrupting marketing teams, particularly in medium to large companies.

In fact, it’s estimated that up to 40% of traditional marketing spend is under incredible pressure to be reallocated – if it hasn’t already.

The question is – how should marketing leaders adapt?

Join us for a practical deep-dive into the financial and organizational implications of AI in marketing (B2C & B2B). Drawing from global research and trends, we’ll examine how marketing leaders are restructuring their marketing operations, reallocating budgets, and reskilling teams to capitalize on AI’s potential, while managing risks.

Attendees will also receive an AI Impact Assessment Template and Budget Reallocation Framework”

The 40% Shift: How AI is Radically Reshaping Marketing Budgets

MarTech

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