AI transformation is revolutionizing industries by automating processes, enhancing decision-making, and enabling personalized experiences. This shift empowers businesses to innovate, optimize efficiency, and stay competitive in a rapidly evolving digital landscape.

MarTech contributor Chris Wood has published an article featuring 2025 predictions on AI transformation.

He says, “This past year saw lots of potential with all kinds of AI-powered tools and updates. Studies also show that marketers are upskilling and organizations plan to continue to invest in AI in the coming year. There’s plenty of transformation underway — but what does this mean practically?

It means many businesses will be making new hires to support change. And they will be using data and other marketing assets in new ways to remain competitive in this changing environment. Here are some areas where organizations will be adapting and leveraging AI tools and processes in 2025.

AI councils and Chief AI Officers

With the influx of AI-powered tools and processes available on the market, businesses will aim to adapt with new hires and restructuring. Many businesses will form AI councils or hire Chief AI Officers to lead AI transformation.

“I expect these initiatives and hires to proliferate in 2025,” said Eric Williamson, CMO of conversation intelligence company CallMiner.”

AI transformation: 2025 predictions

MarTech

Sharing is caring