SEJ Lists 10 Digital Marketing Trends for 2025
Digital marketing trends for 2025 emphasize AI-driven personalization, voice search optimization, and immersive experiences through AR and VR. Sustainable branding and privacy-centric strategies will also play pivotal roles in shaping consumer trust and engagement.
Search Engine Journal contributor Greg Jarboe has published an article featuring 10 digital marketing trends for 2025.
He says, “To give you a starting point for crucial conversations, here is my take on the top 10 digital marketing trends for 2025:
1. Digital Marketing Fundamentals
In Digital Marketing Fundamentals, I mentioned that the Content Marketing Institute (CMI) and MarketingProfs conducted a survey that found:
“Content marketers are resilient. Most have met the challenges of the pandemic head-on.”
In response to the pandemic, B2B and B2C marketers:
- Increased time spent talking with customers.
- Revisited their customer/buyer personas.
- Reexamined the customer journey.
- Changed their targeting/messaging strategy.
- Changed their distribution strategy.
- Adjusted their editorial calendar.
- Put more resources toward social media/online communities.”
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