What Is the Skyscraper Technique? [Answered]
The skyscraper technique is a content marketing strategy that involves finding high-performing content, creating a more comprehensive and engaging version, and promoting it effectively. This approach helps attract backlinks, improve SEO rankings, and drive more traffic to your site.
Semrush contributor Sydney Go has published an article explaining the Skyscraper Technique and how it works.
She says, “The skyscraper technique doesn’t work like it used to.
One major issue is its overuse, which has significantly diminished its effectiveness. Site owners often receive emails about “improved” content, making it feel like another form of cold outreach to be ignored.
Because so many people are using the same strategy, it no longer stands out as novel.
Another problem is the changing definition of “bigger and better.” Many SEOs misinterpreted “better” to simply mean “longer.” They started creating overly lengthy articles that don’t provide additional value to readers.
But people prefer focused, concise content that directly answers their questions without unnecessary fluff.”
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