MOZ has published an article featuring 17 tips for better SEO. The article is based on Lili Ray’s webinar ‘How To Prepare for the Future of SEO’. The MOZ team says, “2024 has been a whirlwind year for the SEO industry, with sweeping algorithm changes, fierce SERP competition, and even an antitrust trial keeping everyone on their toes. For many SEOs, this year’s shake-ups have raised questions about how to move forward. If you’ve been grappling with the impacts of the Helpful Content Update (HCU), the rise of UGC platforms like Reddit, or Google’s latest algorithm changes,... [...]

YouTube monetization allows creators to earn revenue through ads, memberships, and sponsored content on their channels. It requires meeting platform criteria like subscriber count and watch hours to unlock earning opportunities. The latest ‘HubSpot Marketing’ video is titled ‘The Latest Ways to Monetize on YouTube!’. This video  covers the following: Two Truths about Monetization Three Truths about Monetization Native Monetization New Feature – Communities New Feature – Community Hub New Feature – Hype New Feature – Auto-Dubbing Feature... [...]

The latest ‘HubSpot Marketing’ video is titled ‘How to Quickly Verify your LinkedIn Account’. This video  covers the following: Understanding LinkedIn Verification Work Email Verification CLEAR Identity Verification (US/Canada/Mexico) PERSONA Verification (International Users) Pro Tips for LinkedIn Success. HubSpot Marketing  [...]

HubSpot has published the latest episode of the ‘Marketing Against the Grain’ podcast titled ‘The AI Strategy That Doubled His Email Conversion Rate (Step By Step)’ featuring Neil Patel and Eric Siu. The video covers the following: Reforge tools apply course concepts practically. AI leverage: Unique data, proactive utilization, proprietary tools. Launching feature to generate various document types. Marketers and managers need to generate ideas. Breaking tasks improves AI results... [...]

Christmas ads are heartwarming campaigns designed to capture the festive spirit and connect emotionally with audiences. They blend storytelling and seasonal themes to foster brand loyalty and celebrate the joy of giving. Digital Marketing Institute contributor Nicola Gwillym has published an article featuring top 10 Christmas ads of 2024. She says, “It’s that time of year again! When our screens are full of Christmas ads that not only get us into the festive mood but also tap into our emotions. And this year, artificial intelligence has helped in the creation of the ads, something audiences... [...]

PeteBot.ai is like having a close friend who is a top-tier copywriter, responsible for tens of millions in sales. Someone adept at identifying lists of eager buyers created by others, and crafting compelling offers that make them eager to purchase whatever is presented. Now, what if this friend (who happens to be an AI app) allowed you to keep all profits earned, ranging from $300 to $1,000, for merely investing 10 minutes of your day him him in the copywriting process? Simply log in, click seven times, and let it work its magic. How frequently would you engage this AI software friend to generate... [...]

Neurodiversity emphasizes the unique ways individuals process information, highlighting the need for inclusive digital experiences. By designing accessible technologies, organizations can ensure equitable participation and engagement for people with diverse cognitive abilities. Econsultancy’s webinar on ‘Neurodiversity and Digital Inclusion’ is available on demand. The Econsultancy team says, “Designed specifically for marketers and digital experience professionals, this session covers both customer and employee experience. Drawing on Econsultancy’s original research,... [...]

Site Reputation Abuse refers to malicious activities aimed at tarnishing or exploiting the reputation of a website for personal or financial gain. This can involve tactics like fake reviews, phishing attempts, or spreading misleading information to damage credibility or manipulate user trust. MOZ expert Dr. Peter J. Meyers has published an article explaining site reputation abuse. He says, “Back in March of this year, Google sounded an early warning about a new set of spam policies taking effect in May, including Site Reputation Abuse (sometimes known as “parasite SEO”), defined... [...]

Content Marketing Institute has published a new video ‘Live With CMI BONUS Interview – Marcus Collins’. The CMI team says, “We recently sat down with Marcus Collins, award-winning marketer, who is the former head of strategy at Wieden+Kennedy New York and a clinical assistant professor of marketing at the Ross School of Business, University of Michigan to chat about his new book, For the Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be. Marcus explains how if you want to get people to take action, you must first understand the underlying cultural... [...]

CTV Performance Measurement focuses on assessing the effectiveness of connected TV campaigns. It involves tracking metrics like reach, engagement, and conversions to optimize advertising strategies and maximize ROI. Digital Marketing Depot has published a new report ‘The Retailer’s Ultimate Guide to CTV Performance Measurement’. The DMD team says, “As a retail marketer, you know that consumers spend big money both online and in-store. And while it’s great they’re buying in both places, it can be challenging to track the total effectiveness of your marketing campaigns. Luckily,... [...]