Customer behavior analysis helps businesses understand purchasing patterns, preferences, and motivations. This insight enables companies to tailor strategies, improve customer experiences, and drive sales growth. HubSpot has published ‘A Beginner’s Guide to Customer Behavior Analysis‘. Harshit Baluja says, “Customer behavior doesn’t describe who shops in your stores but how they shop there. It reviews factors like shopping frequency, product preferences, and how your marketing, sales, and service offers are perceived. Consumer behavior doesn’t merely rely on one... [...]

Effective email subject lines are essential to capture attention and encourage recipients to open the email. A well-crafted subject line boosts engagement, ensuring the message reaches and resonates with the intended audience. HubSpot contributor Kayla Schilthuis-Ihrig has published an article featuring top 21 survey email subject lines and survey titles to boost response rates. She says, “A survey title is written directly on the survey landing page. Its function is both internal and external: Each survey title will be used by companies to track survey results, and it will also compel... [...]

This is a reminder for the Adweek webinar to be held on December 17, 2024. Collaborating with the right creators and other talent can be a huge boost to a brand’s visibility and bottom line. But maximizing the long-term ROI of these campaigns requires careful coordination of usage rights and assets to ensure compliance. Adweek is hosting a webinar ‘Best Practices for Creator Campaigns’ on Tuesday, December 17, 2024, at 1.00 pm ET. The Adweek team says, “Discover a new approach to help you launch campaigns faster, eliminate surprise usage violations, and give your brand... [...]

Links play a crucial role in organic search results by serving as a signal of authority and trust to search engines. High-quality backlinks from reputable sites can improve rankings, while poor-quality links may negatively impact performance. MOZ has published the latest Whiteboard Friday video How Links Impact Organic Results and Local Packs’ featuring Joy Hawkins. She says, “Hello, Moz fans. My name is Joy Hawkins, and today, I’m going to be talking about the world of link building as it pertains to local SEO. Now, in local SEO, we get... [...]

HubSpot contributor Rebecca Riserbato has published an article featuring six steps to create an outstanding marketing plan. She says, “A marketing plan is a roadmap that businesses like yours use to organize, execute, and track their marketing strategy over a given period. The marketing plan outline we discuss will help you create an effective plan that easily generates buy-in from stakeholders. Marketing plans can get quite granular depending on your industry and how big your digital presence is. This is true whether you’re selling to consumers (B2C) or other businesses (B2B). Despite... [...]

In 2024, Google Advertising continues to leverage AI advancements to deliver more personalized and efficient ad campaigns. With tools like Performance Max and enhanced audience targeting, businesses can optimize their reach, while emerging features in search and video ads ensure greater engagement in a competitive digital landscape. Search Engine Journal contributor Ginny Marvin has published an article featuring Google Ads 2024 recap. She says, “Let’s dig into some of the top trends and launches of what’s possible now to help you engage audiences and drive better results – and get... [...]

HubSpot contributor Erica Santiago has published an article explaining how often one should publish blog, video, and social media content. She says, “The right content cadence can increase engagement with your target audience, keep your brand top-of-mind, and also generate more leads. But there’s no one size that fits all. The best posting cadence for you may be wrong for others, and vice versa. To determine the right content cadence for you, I’ve identified eight actionable steps you need to take. 1. Know and understand your target audience. Without a solid knowledge and understanding... [...]

VidBooker AI is the ultimate content creation tool that transforms simple text into high-value digital products. From video books to flipbooks, mazes, riddles, and word scrambles, this tool does it all. Suitable for authors, teachers, marketers, and side hustlers looking to dominate platforms like Amazon KDP, Etsy, and eBay. VidBooker AI has just been released to marketers and content creators around the world. Imagine having a tool at your fingertips that effortlessly creates stunning video books, flipbooks, and even engaging puzzles like mazes and riddles. No more hours spent on design or... [...]

In 2025, SEO will be shaped by AI advancements, focusing on personalized, context-driven search experiences. With voice search and visual search gaining popularity, optimizing for diverse content formats and user intent will be critical for effective digital visibility. Search Engine Journal is hosting a webinar ‘SEO In 2025: Your Top Key Trends, Priorities, And Challenges’ on Monday, December 16, 2024, at 2.00 pm ET. The SEJ team says, “Join us as we dive into exclusive survey data from industry-leading SEOs, digital marketers, content marketers, and more to highlight... [...]

CES 2025 will showcase groundbreaking innovations across AI, IoT, sustainability, and immersive technologies, setting the stage for the next wave of consumer experiences. With a focus on connectivity and smarter solutions, it will highlight advancements shaping the future of homes, health, and mobility. Adweek is hosting a webinar ‘What To Expect at CES 2025’ on Monday, December 16, 2024, at 1.00 pm ET. The Adweek team says, “Join ADWEEK CEO Will Lee and special guests, including ADWEEK editors, for CEO Briefing, the first in a series of brisk, focused virtual chats where... [...]