Steps to Run a Content Audit in 2025
A content audit systematically evaluates existing content to assess its performance, relevance, and alignment with business goals. It helps identify gaps, optimize strategies, and improve user engagement through actionable insights.
HubSpot contributor Kayla Carmicheal has published an article on
She says, “Running a content audit for your website can boost your traffic and improve the experience of your readers.
First, content audits help you take note of the areas on your website that aren‘t properly optimized for search engine rank. For example, you might add meta descriptions to your blog posts as part of your current strategy. If that always wasn’t the case, a content audit helps you locate which posts need to be updated.
Content audits also help you find new SEO opportunities for your website. For example, did you know that adding keywords to the headings on your site gives search engines more clues about what your web page is about?
If search engines have as much knowledge as possible about the content on your website, they’ll be able to suggest your web pages to browsers more accurately.
Running an audit is a chance for you to update the content on your website to improve readers’ comprehension of your site. For example, you might not know the links on one of your product pages are broken, but a content audit provides you with a reminder to update those links.”
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