Anticipation marketing involves creating excitement and demand for a product or service before its launch. It leverages teasers, pre-orders, and sneak peeks to build curiosity and engage audiences early.

Social Media Examiner has published the latest Social Media Marketing Podcast episode ‘Anticipation Marketing: Crushing Your Next Launch Without Being Salesy’ featuring Brenna McGowan.

This episode covers the following:

  • The Benefits of Anticipation Marketing
  • Anticipation Marketing Step 1: Customer Voice Research
  • Anticipation Marketing Content Framework Week 1: Tell a Story
  • Anticipation Marketing Content Framework: Week 2 Articulate the Struggle
  • Anticipation Marketing Content Framework: Week 3 Debunk Myths
  • Anticipation Marketing Content Framework: Week 4 Handle Objections
  • Anticipation Marketing Content Framework: Week 5 Illustrate the Transformation.

Social Media Examiner

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