How to drive conversions with influencer marketing [Podcast]
The Wix team says, “Does influencer marketing lead to leads and converting conversions? What type of influencer marketing gets signups and clicks, and which don’t?
Wix’s Mordy Oberstein and Crystal Carter welcome Nicole Ponce from Semrush, an expert in navigating the complex waters of B2B influencer marketing. Sara Adam, Head of Partnerships and Influencer Marketing at Wix Studio, also joins in on the conversation to discuss the importance of engagement metrics, the power of TikTok and LinkedIn, and the art of curating the perfect influencer partnership.
From nano-influencers to micro-influencers, understand how partners can amplify your brand’s voice far beyond mere follower counts.”
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