HubSpot Highlights Global Marketing Strategies of 13 Businesses
Global marketing involves promoting products or services across multiple countries, adapting strategies to diverse cultures and markets. It helps businesses expand their reach, build brand awareness, and drive international growth.
HubSpot contributor Hannah Fleishman has published an article featuring 13 businesses with brilliant global marketing strategies.
She says, “Global marketing isn’t a new concept. Established companies like Coca-Cola have been using this strategy to reach their international consumers for decades.
With the invention of social media, websites, and other online advertising agencies, global marketing has become very easy. Both small and large businesses can use this approach to broaden their consumer base.
This marketing approach requires strategies to help you master the global markets and connect with the consumer in the most acceptable way.
In my experience, this starts with proper new marketing research to understand who your consumers are, the countries they’re from, what form of your products or services appeal more to them, and the best approach that will work for them.
The marketing process may also require localizing your brand to reflect the needs and desires of the people the strategy means to reach.”
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