Two Ways To Boost Lead Generation
Lead generation tools are essential for identifying and attracting potential customers, helping businesses expand their client base. They streamline data collection, automate follow-ups, and improve conversion rates effectively.
HubSpot contributor Jason Levin has published an article on using
He says, “In MBA speak, free tools are referred to as ‘loss leaders.’ A loss leader is a free-ish mini product that gets customers to buy a bigger product.
For a perfume company, it might be a free sample of perfume at the mall. For my hometown gas station, Wawa, it was free coffee every Tuesday in 2024. Now, in tech, the norm is to give away free tools to get you in the door for paid ones.
But how do you figure out which mini tool(s) to build?
There are two main ways:
1. Look for low-difficulty, high-volume keywords.
The goal here is to snag a little bit of traffic that may be interested in your paid software.
You’re not gonna rank for your niche’s main keyword overnight, but mini tools are like mini bets. Each mini tool gives you a better shot at ranking higher for your most important main keywords.
Use tools like Ahrefs to find keywords that are low-difficulty keywords with a KD around 0-5 with as high volume as possible. Even as low as 1,000 searches/month is good to start.”
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