MOZ has published the latest episode of the Whiteboard Friday video ‘Internal, International, and Subdomain Cannibalization’ featuring Jon Earnshaw.

He says, “My name is Jon Earnshaw. I’m the Chief Product Evangelist at Pi Datametrics, and today, I’m going to be talking about a subject that has been super close to my heart for over 15 years. When I was analyzing the SERP one day, I started to discover this unusual flux. What I was seeing was content that was doing really well on page 1, and suddenly, it dropped.

After a few weeks, we noticed that it wasn’t dropping for no reason. This content was dropping because other content was somehow conflicting. Now, we know there’s no such thing as a duplicate content penalty, and Google has always said that. But what we have understood since then is that Google and other search engines are becoming increasingly sensitive to content of a similar nature, and that’s what cannibalization is all about.”

MOZ

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