The People vs. The Editorial Calendar, January 9 [Webinar]
For as long as any of us can remember, the idea of organizing marketing content into an editorial calendar has been the default.
Content Marketing Institute is hosting a webinar ‘The People vs. The Editorial Calendar’ on Thursday, January 9, 2025, at 1.00 pm EST.
The CMI team says, “Join Ryan Brock, chief solution officer at DemandJump, best-selling author, and improvisational prosecutor as he makes our closing remarks on this case.
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- By the end of this trial — err, webinar — we intend to explore the following:
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- The place of the editorial calendar in the workflows of modern marketers
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- The reasons marketers say things like, “We publish on Tuesdays,” and why those reasons don’t stand up to scrutiny
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- What last year’s Google leak has to say about editorial calendars
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- What considerations for publishing SEO content should take precedence over day-and-date consistency
This concludes our opening remarks. We look forward to a productive webinar together.”
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