TikTok Marketing: An In-Depth Guide For Brands [Guide]
Search Engine Journal has published ‘TikTok Marketing: An In-Depth Guide For Brands’.
Shelly Walsh says, “In this article, we will be looking at how businesses can get started using TikTok for marketing and how you can take full advantage of this short-video platform for your brand.
Why Use TikTok For Marketing?
TikTok exploded onto the social media scene in the U.S. back in 2018. It had a rapid increase in users and became the fastest-growing social media platform seen so far.
Now, with over 1.6 billion monthly active users, TikTok has become the fourth most popular platform.
TikTok is dominated by Gen Z and Gen Alpha, which use the channel for product research and news sourcing. They also use this social media channel as an alternative to Google.
Figures from 2023 show that a third of U.S. adults use TikTok, and nearly two-thirds of those under 30 use the influential platform.”
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