Your Guide to SEO Ranking and Ranking Factors [Guide]
SEO ranking refers to a website’s position on search engine results pages (SERPs) based on its relevance and quality. Ranking factors include keywords, backlinks, site speed, mobile-friendliness, and content quality, which influence visibility and traffic.
Semrush has published ‘Your Guide to SEO Ranking and Ranking Factors’.
Rachel Handley says, “SEO rankings matter in search engine optimization (SEO) because the higher you rank for a given keyword, the more likely users are to see and click on your result.
On average, the #1 organic result has a 10x higher click-through rate than the #10 organic result.
This means that high search engine ranking positions help you generate organic traffic, brand awareness, and other business results.
That said, your ranking positions aren’t all that matter. You also need to rank for the right queries (often called SEO keywords), because some will deliver better results for your business than others.”
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