Tips To Create Effective Global Websites
Global websites are essential for businesses to reach international audiences and expand their market presence. They ensure accessibility, cultural relevance, and effective communication across diverse regions.
Search Engine Journal contributor Motoko Hunt has published an article on creating effective global websites for local audiences.
She says, “In this article, we learn from successful global businesses such as IKEA, McDonald’s and KFC and apply that to global website best practices.
Language And Cultural Product Adaptation
It is essential to understand and implement locally unique customer interests and preferences. In many cases, global websites are created by translating/localizing the main site multiple times.
IKEA
IKEA is known for its giant warehouse-style buildings. In the U.S. and most countries, people drive to IKEA prepared to purchase large items that can only be transported by car.
In Japan, while most people own a car, they don’t drive on a daily basis. Having cavernous warehouse stores was limiting their business potential in Japan.
In order to increase business in Japan, IKEA pivoted to tap into people shopping on foot in the bigger cities. It opened a much smaller footprint in the middle of Harajuku in 2020.”
Comments are closed.
