Voice Search Optimization involves tailoring content and website strategies to align with voice-activated search queries. It focuses on natural language, question-based keywords, and local search to enhance visibility in voice-driven platforms.

Search Engine Journal has published ‘Voice Search Optimization At Scale: A Guide For Enterprise Marketers’.

Ludwig Makhyan says, “In this guide, we’ll take a look at specific tactics and optimizations that will support your voice strategy, including schema markup, keyword research, site speed, FAQs, Google Actions, and more.

Here’s how to begin optimizing for voice searches, with a focus on enterprises.

Voice Optimization 101

Create Content And Voice Search Guidelines

Marketing teams should sit down with the content team or send guidelines outlining the importance of voice search optimization, incorporating these keywords and protocols to ensure optimization.

Enterprises should have SEO governance in place already.

However, you’ll need to revise your existing governance and protocols for voice search. In fact, you want to add entire sections that focus primarily on voice.”

Voice Search Optimization At Scale: A Guide For Enterprise Marketers

Search Engine Journal

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