HubSpot Shares Top Marketing Leadership Trends for 2025
Marketing leadership trends emphasize data-driven decision-making, personalization, and digital transformation. Modern leaders focus on innovation, collaboration, and customer-centric strategies to drive business growth.
HubSpot contributor Erica Santiago has published an article featuring the marketing leadership report.
She says, “To help you create a powerful and agile strategy for 2025, we‘ve surveyed 720+ marketing executives on the biggest challenges, opportunities, and trends ahead of us. We also got insight from top marketing leaders. Let’s dive in.
Top Marketing Leadership Trends in 2025
1. Marketing leaders expect to face various data obstacles, the rapid change in their audience’s lives, and AI integration as the biggest challenges in 2025.
Collecting data is becoming increasingly difficult as consumers become more concerned with protecting their privacy. Here are specific obstacles from our survey:
- Nearly 21% of marketing leaders say a main obstacle is decreased consumer trust in sharing personal data
- 18% say increased data privacy regulations
- 16% say poor data quality”.
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