Social media budgeting is essential for allocating resources effectively, ensuring campaigns reach the right audience without overspending. It helps track ROI, optimize strategies, and achieve marketing goals efficiently.

HubSpot contributor Alana Chinn has published an article on creating a social media budget and spending smarter in 2025.

She says, “From marketer to marketer, I know our budgets are often limited. A well-thought-out social media budget allows us to set realistic goals, understand our priorities, organize our activities, and, ultimately, spend our money wisely.

Without a budget, you risk overspending on frivolous activities with little to no funds left over to support your core objectives. It’s kind of like blowing your paycheck on clothes and travel before realizing you haven’t paid your mortgage.

A social media marketing budget also makes sure everyone in your organization is aligned with your strategy. And by everyone, I mean …

Social Media Budget Stakeholders

Here are the usual suspects involved in the social media marketing budget process:

  • CMO and marketing managers+: Responsible for setting the strategy, communicating the requested budget to leadership, and guiding the execution of activities.”

Banking on Social: How to Create a Social Media Budget & Spend Smarter in 2025

HubSpot
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