Improving Content Strategy With Content Monitoring
Content monitoring involves tracking and analyzing digital content to ensure accuracy, compliance, and brand consistency. It helps identify inappropriate or misleading information while maintaining quality and audience engagement.
HubSpot contributor Rachael Nicholson has published an article on
She says, “Not quite sold on why content monitoring matters? No dramas.
Below, some incredible SEO specialists and I share the key benefits of adding this process into your content marketing strategy.
Content Performance Monitoring and Benchmarking
Around 13% of marketing leaders cite content strategy as their top challenge.
I highly recommend content monitoring if this is you. It will help you overcome common strategy issues like knowing what content to produce to move the needle or what content to prioritize for “maintenance.”
As Ben Goodey, the founder of Spicy Margarita Content, says, the main benefit of content monitoring for SEOs “is to monitor the performance of content.”
Goodey explains what this can look like in practice.”
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