Creating Magical Moments Through Social [Podcast]
Convince & Convert has published the latest episode of the Social Pros Podcast titled ‘Creating Magical Moments Through Social at Hilton‘.
This episode covers the following:
- Why speed and nimbleness are key in social media
- Using social listening tools to identify opportunities
- The importance of a vetting process for social initiatives
- Leveraging data to overcome leadership resistance
- Leadership’s focus on aligning initiatives with Hilton’s values
- The story behind Hilton’s viral TikTok trend
- How defined processes drive Hilton’s success on social
- The Wicked-inspired rooms and their overwhelming success
- Dannii’s advice for aspiring social pros.
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