Do Big Game Ads Really Change the Game for Brands?, February 12 [Webinar]
The Adweek team says, “Big game ads are the most anticipated commercials of the year, but do they actually influence consumer perception and drive brand consideration? Real-time survey technology can demonstrate the immediate impact of these ads on brand affinity.
Discover data-driven insights that go beyond subjective opinions to show whether these ads deliver measurable results with Nativo’s VP of content, strategy and insights, Greg Friend. You’ll find out:
- How these ads influence consumer consideration and brands’ rankings versus their competitors, beyond subjective reactions like humor or coolness
- The measurable effects of Super Bowl advertising on brand perception within the first 24 hours after the game
- The types of ads and creative strategies have the greatest potential to drive consumer engagement and elevate a brand’s rank among competitors”.
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