Adweek is hosting a webinar ‘Do Big Game Ads Really Change the Game for Brands?’ on Wednesday, February 12, 2025, at 1.00 pm ET.

The Adweek team says, “Big game ads are the most anticipated commercials of the year, but do they actually influence consumer perception and drive brand consideration? Real-time survey technology can demonstrate the immediate impact of these ads on brand affinity.

Discover data-driven insights that go beyond subjective opinions to show whether these ads deliver measurable results with Nativo’s VP of content, strategy and insights, Greg Friend. You’ll find out:

  • How these ads influence consumer consideration and brands’ rankings versus their competitors, beyond subjective reactions like humor or coolness
  • The measurable effects of Super Bowl advertising on brand perception within the first 24 hours after the game
  • The types of ads and creative strategies have the greatest potential to drive consumer engagement and elevate a brand’s rank among competitors”.

Do Big Game Ads Really Change the Game for Brands?

Adweek

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