News SEO focuses on optimizing news content for better visibility in search engines and platforms like Google News. It involves strategies like timely publishing, keyword optimization, and structured data to drive traffic and audience reach.

Search Engine Journal contributor Matt G. Southern has published an article on news SEO in 2025.

She says, “From Google Discover’s growing role to tackling AI-driven search disruptions, here’s what industry pros need to know.

Top Takeaways

Google Discover

Google Discover is a key traffic driver for publishers, but results are mixed:

  • 52% of respondents rank Discover as a top priority for 2025.
  • 56% reported traffic increases from Discover in recent months, while 21% saw declines.

AI’s Impact

AI-driven features are shaking up the search results pages (SERPs):

  • 39% see Google AI as a threat to traffic, while 43% are still unsure of its impact.”

News SEO In 2025: What You Need To Know

Search Engine Journal

Sharing is caring