Explainer videos simplify complex ideas through engaging visuals and clear narration, making information easy to understand. They are powerful tools for marketing, education, and brand storytelling.

HubSpot contributor Cassie Wilson has published an article answering the question ‘How Much Does an Explainer Video Actually Cost?’.

She says, “During the pandemic, I learned that to keep my students’ attention, I needed to create short, engaging explainer videos. That meant drilling down and sharing only the most important concepts related to my topics.

I hear you asking: Can you explain a concept in just 60 seconds?

Yes, you can. It just takes some planning. Here’s how to create an explainer video.

1. Define your audience and the video’s purpose.

As a brand, you’ve likely already defined your target audience. However, for good measure, I’m including this as the first step as a general reminder. Drill down on the precise segment of your audience whom you’re trying to reach with each video.”

How Much Does an Explainer Video Actually Cost?

HubSpot

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